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CX Q&A with Bill Beck

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Bill Beck

General Manger, Kitchen
Whirlpool

Whirlpool—the world’s leading home appliance manufacturer—is introducing a new line of connected appliances and employing a family-oriented aftermarket

Whirlpool—the world’s leading home appliance manufacturer—is introducing a new line of connected appliances and employing a family-oriented aftermarket strategy that saves money, effort and time for customers. Over the coming years, more and more appliances will be IoT-connected, however today, the vast majority of appliances in consumer’s homes are unconnected. Bill Beck, General Manager, Kitchen at Whirlpool Corporation–North America, says this is where aftermarket excellence can generate a surge in loyalty.