According to 73% of senior marketers surveyed by the CMO Council, customer experience is critical to their own professional success and to the ongoing success of the business. Stay on top of best practices, resources and peer-powered best practices to stay ahead of the experience curve.
On average, mobile now represents more than 20 percent of overall traffic to websites.
81 percent of the conversions from mobile search happen within five hours of the search.
40 percent of mobile searches are local in nature. A staggering 77 percent occur when the searcher is not on the go, but rather at home or at work.
The top five tasks for which smartphones are used are making a phone call (83 percent), checking email (74 percent), searches (67 percent), taking pictures (62 percent), and accessing social media (57 percent).
66 percent of consumers have received a text message or mobile alert from a brand. Only 45 percent found it useful.