According to 73% of senior marketers surveyed by the CMO Council, customer experience is critical to their own professional success and to the ongoing success of the business. Stay on top of best practices, resources and peer-powered best practices to stay ahead of the experience curve.
Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.
Three out of five leading performers were able to provide better support for users, regardless of their location, by using cloud-based services.
By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses.
86 percent of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.
99 percent of companies believe achieving a single customer view is important to their business, but only 24 percent believe they have achieved it today.