RESOURCES

Read

Resources Banner

GET IN THE KNOW

According to 73% of senior marketers surveyed by the CMO Council, customer experience is critical to their own professional success and to the ongoing success of the business. Stay on top of best practices, resources and peer-powered best practices to stay ahead of the experience curve.

CEB-Icons
CEB-Icons
CEB-Icons
 
 
 

June 2021

Data Apps: A Domain-Centric Path For Leveraging AI To Deliver Actionable Intelligence – Forbes

June 2021

Omnichannel: The Unlikely Savior of Physical Retail – Total Retail

March 2021

Digital CX: COVID crisis highlights need for greater empathy and personalization – ZDNet

March 2021

57% of consumers remained loyal to a brand during chaotic 2020, study finds – Marketing Dive

August 2019

Everyone Hates Customer Service. This is Why. – Wall Street Journal

December 2018

3 Ways Digital Maps Improve Customer Experience – Retail Customer Experience

December 2018

Marketers Should Ensure Customer Data Platforms Are In Place – Toolbox Marketing

November 2018

Stop Aiming for Perfection: Why Consumers Want You to Tell Real Brand Stories – Skyword

November 2018

How strategic warehouse multichannel fulfillment can boost customer experience – Retail Customer Experience

October 2018

The Benefits of Geo-targeted Communication – The Innovation Enterprise

October 2018

How marketers can produce content that keeps up with the pace of personalization – Marketing Land

October 2018

Faster, Frictionless Customer Experience in the Cloud – ITProPortal

October 2018

Top 10 Tips to Ensure Design Thinking Boosts Customer Engagement – The Wise Marketer

September 2018

New insights on building a superior customer experience – Tech Wire

July 2018

Faltering Consumer Trust Creates Window of Opportunity for Mobile Operators – RealWire

June 2018

Customer experience is the opportunity to grow influence – Marketing Week

April 2018

100+ Social Media Demographics That Matter to Marketers – Hootsuite

April 2018

How the Facebook Algorithm Works and How to Make it Work for You – Hootsuite

April 2018

All of the Social Media Metrics That Matter – SproutSocial.com

April 2018

How to Derive More Value From Customer Data – Inc.

April 2018

Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging – Entrepreneur

April 2018

Why Facebook’s Struggles Are Good for Brands Using Social Media – LinkedIn

March 2018

What is Hyper-Personalization and Why Is It a Key Customer Experience Component? – VHT

March 2018

Digital customer experience – connecting the dots – i-SCOOP

March 2018

It’s Not You, It’s Me: How Customers Break Up With Sellers – Sciency Daily

December 2017

Leveraging Customer Data To Create Relevant Customer Experiences – Forbes

August 2017

Data, Analytics Fuel Real-Time Customer Experience – Wall Street Journal

March 2017

MWC 2017 : Video is a Trillion Dollar Business for Telcos says Huawei.CEO – IT News Africa

March 2017

How Net Promoter Feedback Can Supercharge Social Listening – Forbes

February 2017

A Future for Mobile Operators: The Keys to Successful Reinvention – McKinsey & Company

February 2017

The World’s Most Valuable Telecoms Brands Revealed – Future’s Trading Charts

February 2017

6 Social Commerce Trends You Absolutely Must Know – FloShip

January 2017

Who Should Pay For Support Functions? – McKinsey & Company

January 2017

These Six Forces Will Disrupt the Telecommunications Industry by 2020 – Quartz

January 2017

2017 predictions: Revenue from Aftermarket Service will Increase 20% by 2020 – Manufacturing Matters

December 2016

4 Omnichannel Trends Changing the State of Retail Marketing – VentureBeat

December 2016

Omnichannel 2.0: Delivering a Tailored Experience to Customers – Wharton University of Pennsylvania

December 2016

The Omnichannel Dream Still Out of Reach – DMN News

December 2016

U.S. Telecom Industry: Momentum to Continue in 2017 – Zacks

December 2016

Telcos at Risk if They Don’t Keep up with Rapid Industry Change – BizCommunity

December 2016

Omnichannel in Telecommunication: Is it the Future of Telco Sales? – Whisbi

December 2016

Telecoms – Opportunities and Challenges for the Sector in 2017 – Lexology

November 2016

Strategy of Telecom Operators to Improve Customer Experience – Telecomlead

November 2016

The Three Words That Must Define the Digital Strategy of Telcos Today – TelecomsTech

November 2016

The Omnichannel Experience: Once Exotic, Now Expected – CMS Wire

November 2016

Industry Omni-channel Management Alliance Formed at the Open ROADS Community London Meeting – Telecom Asia

November 2016

Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016 – Hedges & Company

November 2016

Managing the demand for spare parts – Implement Consulting Group

November 2016

Learning from Customer Defections – Harvard Business Review

October 2016

Online Retailers are Making it More Difficult and Expensive to Send Items Back as They Face Massive Losses Caused by ‘Serial Returners’ – The Daily Mail

September 2016

The Science of Five-Star Customer Reviews – The Huffington Post

July 2016

Aftermarket Services: Growth Opportunities for Businesses – Syncron

July 2016

More Than Digital Plus Traditional: A Truly Omnichannel Customer Experience – McKinsey & Company

June 2016

Tips and Tricks for Telcos Tackling Digital Transformation – RCRWireless News

April 2016

4 Hot Mobile Marketing Trends to Watch in 2016 – KissMetrics

March 2016

The Agile Product Owner Responsibilities – Pichler Consulting

March 2016

The #1 Problem with Spare Parts Inventory Management – Spare Parts Know How

March 2016

7 Big Brand Social Media Strategies for Small Businesses – Hootsuite

March 2016

Audi Ranks Highest in Customer Satisfaction with Dealer Service Among Luxury Brands; MINI Ranks Highest Among Mass Market Brands – J.D. Power

March 2016

Leveraging Techonology to Improve Customer Experience and Marketing and Sales – CIOReview.com

March 2016

Telco Service Operators: Transforming Towards Digital Business – RCRWireless News

March 2016

Omni/Multi/Cross-Channel Marketing: The Evolution of the Customer Experience – CMO.com

February 2016

What is Predictive Intelligence and How It’s Set to Change Marketing in 2016 – Smart Insights

February 2016

Problems with parts… – Field Service News

February 2016

Why Brands Need to Respond to Individual Customer Journeys – Marketing Week

February 2016

Funny Tweets & Social Media Examples From 17 Real Brands – Hubspot

January 2016

Mobile Is Affecting Commerce Decisions for Retailers – MobilePaymentsToday.com

January 2016

How Transparency Improves The Customer Experience – Forbes

January 2016

Top 5 Customer Experience Trends for 2016 – iperceptions.com

January 2016

Customer Experience Non-Trends for 2016 – Customer Think

January 2016

10 Ways To Simplify Your Local Marketing Strategy In 2016 – Search Engine Land

January 2016

6 Social Media Trends That Will Take Over 2016 – Sprout Social

December 2015

2016 Social Media Marketing Predictions From the Experts – Social Media Examiner

December 2015

14 Mobile Marketing Trends That Will Dominate in 2016 – Mashable

December 2015

The Most Popular Spare Parts Articles for 2015 – Spare Parts Know How

December 2015

Five Brands That Got Social Media Right in 2015 – The Guardian

December 2015

10 Advanced Technologies Shaping The Future of Manufacturing: Predictive Analytics Leads The Way – Forbes

November 2015

Aligning Localization Goals to Global Business Strategy – We Localize

August 2015

IoT And The Rise Of Subscription Marketing – Tech Crunch

August 2015

US Consumers Continue to Turn Off Pay TV Subscriptions – eMarketer

August 2015

How To Create A Personal Digital Experience – iMedia Connection

July 2015

10 Brands Doing an Amazing Job on Social Media – Social Times

July 2015

High Ranking Brands Differentiate with Key Performance Indicators to Drive Satisfaction – J.D. Power

July 2015

Aftermarket Services: The Path to Rapid Scale and Customer Service Excellence – Newport Board Group

June 2015

The Future Of Algorithmic Personalization – Tech Crunch

May 2015

Why Content Marketers Should Double Down on Facebook in 2015 – Business2Community

May 2015

How Digital Transformation Drives Cloud Demand – Business2Community

May 2015

Subscription Is Best Customer Retention Model – The Hub

April 2015

Great Digital Customer Experience Must Be More Than Skin Deep – Forbes

April 2015

Digital Marketing Trends 2015-2016 – Powertraffick.com

April 2015

Brand Vs. Agency – Managing Digital Experience And The Age Of Digital Enablement – Forbes

April 2015

10 Facts for Why Marketers Should Use Content Personalization – Springtab

April 2015

Content Personalization: It’s What Consumers Want! – Social Media Today

March 2015

Why Marketers Must Think ‘Personalization’ – Forbes

March 2015

Customer Satisfaction Of Samsung Vs Lg Marketing Essay – UK Essays

February 2015

The State of Digital Marketing in 2015 – Adweek

February 2015

2015’s Brands With The Most Loyal Customers – Forbes

February 2015

10 Tips to Improve Your Localization Strategy – Smartling

January 2015

3 Ways to Retain Email-Fatigued Subscribers – Target Marketing

November 2014

How To Justify Any CRM Investment – Forbes

September 2014

5 Tips For Perfecting Mobile Marketing – Forbes

August 2014

14 Compelling Statistics About the Importance of Localization – One Sky

July 2014

Taking Warranty Management from Chaos to Best Practices – Arc Advisory Group

June 2014

12 Companies That Brilliantly Differentiated Themselves From the Competition – HubSpot

March 2014

Corporate Drag Hamstrings Customer-Centric Marketing – AdNews

February 2014

2014 Shaping to be Formative Year for U.S. Appliance Market – Reviewed

March 2013

Bridging the Gap Between Technology and Translation – Smartling

December 2012

Benchmarking the After-sales Service Experience – Loyalty Research Center

July 2012

Five Challenges For Tomorrow’s Global Marketing Leaders: Study – Forbes

May 2011

Winning in the Aftermarket – Harvard Business Review

February 2011

10 Laws of Social Media Marketing – Entrepreneur

BLOGS

Brand Experience Matters
Retail Customer Experience
PeopleMetrics Customer Experience Knowledge Blog
Customer Crossroads
Customer Experience Matters
360 Connext
Forrester’s Blog for Customer Experience Professionals
Hootsuite Social Blog
Digital Marketing Blog
 

LOAD MORE