A CMO Council Strategic Interest Group
According to new research by the Chief Marketing Officer (CMO) Council, only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.
Learn about the gaps that marketers are striving to overcome in creating more customer-centric organizations in the CMO Council’s new report, titled “Mastering Adaptive Customer Engagements.” Based on quantitative insights from more than 300 senior marketing executives—as well as interviews with 20 leading marketers from leading brands such as Apartments.com, MasterCard, Nine West Group, Sears Holdings, Sony Electronics, SunTrust Bank, Thompson Reuters, Western Union and more—the report also identifies the key action items that marketers can address to create more adaptive, customer-centric organizations.
The complete report is available to download today for $199 (USD), and a complimentary executive summary and infographic can be sourced as well. Premium content subscribers ($495 annually) can download the full report at no cost.
Bank of the West
Bank of the West is one of the top 25 banks in the nation and offers its customers a large range of deposit, insurance, investment and credit services. Boasting more than 700 commercial and retail locations in 19 states, the organization has created a reputation of sound banking practices and superior customer... MORE >
MasterCard
MasterCard is active in more than 210 countries and operates as one of the world’s fastest payment processing options. Financial institutions, merchants, businesses, governments and consumers alike look to MasterCard as an easy and safe form of payment for everyday commerce activities. Executive Vice President of B2B... MORE >
Sony Electronics
The field of consumer electronics is extremely competitive, and companies in this field must put forth great effort to create positive experiences for customers in order to gain and retain them. Michiko Araki, Vice President of Marketing Operations for Sony Electronics, believes that the customer should be central to their... MORE >
