Mastering Adaptive Customer Engagements
According to new research by the Chief Marketing Officer (CMO) Council, only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.
Learn about the gaps that marketers are striving to overcome in creating more customer-centric organizations in the CMO Council’s new report, titled “Mastering Adaptive Customer Engagements.” Based on quantitative insights from more than 300 senior marketing executives—as well as interviews with 20 leading marketers from leading brands such as Apartments.com, MasterCard, Nine West Group, Sears Holdings, Sony Electronics, SunTrust Bank, Thompson Reuters, Western Union and more—the report also identifies the key action items that marketers can address to create more adaptive, customer-centric organizations.
The complete report is available to download today for $199 (USD), and a complimentary executive summary and infographic can be sourced as well. Premium content subscribers ($495 annually) can download the full report at no cost.
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