This white paper from the CMO Council and Microsoft reveals that marketers are actively seeking out tools and solutions that will amplify the customer’s voice and turn that data into real, actionable intelligence. It also reveals that marketers are de-prioritizing digital campaign metrics in favor of business-focused measurements that more directly tie customer experience to financial performance and business outcomes.
The white paper—now available for download—includes input from 179 senior marketers, with 34 percent hailing from organizations with $1 billion (USD) in revenue or more, 48 percent from primarily B2B organizations, and 34 percent from hybrid (B2B2C) businesses.
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