A CMO Council Strategic Interest Group

CMO Council SAP

SELECTED CONTENT FROM THE REPORT

CX Q&A

Whirlpool_logo

Bill Beck

General Manger, Kitchen

Whirlpool

Whirlpool—the world’s leading home appliance manufacturer—is introducing a new line of connected appliances and employing a family-oriented... MORE >

CX Q&A

Interview with Jeff Gooding

Senior Director of Marketing and Advertising

Ace Hardware

Ace Hardware—the largest hardware retail cooperative in the world—prides itself on high-quality customer service and truly connecting with... MORE >

Infographic

MEDIA COVERAGE

Oct 2017
CMO Council: Aftermarket Still An Afterthought - Laurie Sullivan

Oct 2017
Retailers Struggle To Drive Profitable Post-Purchase Experiences: Research - Retail TouchPoints

Oct 2017
Report reveals customer aftermarket is afterthought for manufacturers - Bizcommunity.com

Oct 2017
Consumer Durable Manufacturers Less Committed To Product Ownership And Aftermarket Service Than Retail Partners - Business Insider

Oct 2017
Time to Fess Up & Help APAC Marketers Deal with Programmatic Concerns - Exchange Wire

Oct 2017
CMO Council report: Is post-purchase an afterthought for brands? - Agility PR Solutions

Oct 2017
5 killer stats to start your week - Marketing Week

Oct 2017
Consumer Durable Manufacturers Less Committed To Product Ownership And Aftermarket Service Than Retail Partners - It Business Net

Oct 2017
New Report Finds Retailers & Manufacturers Divided on Driving Profitable Post-Purchase Experiences - Furniture World

PRESS RELEASE

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences

More

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