A CMO Council Strategic Interest Group

CMO Council SAP

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RELEVANT REPORT

Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement

According to this study from the CMO Council—entitled “Predicting Routes to Revenue—only 5 percent of marketers say they have mastered the ability to adapt and predict the customer journey and what actions will derive maximum value. MORE >

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FACTS LEARN MORE

99% of companies believe achieving a single customer view is important to their business, but only 24 percent believe they have achieved it today.  *

By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses.  *

Three out of five leading performers were able to provide better support for users, regardless of their location, by using cloud-based services.  *

it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.">

Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.  *