A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT

Mapping Monetization: Best Practices and Strategies for Identifying New Opportunities and Maximizing Existing Experiences

The CMO Council recently partnered with Vindicia, the leaders in payment and billing solutions MORE >

PROGRAM RESOURCES

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FACTS LEARN MORE

Research shows that 55% of consumers are willing to pay more for a guaranteed good experience.  *

A Temkin Group poll ranking the customer service of 235 companies across 19 industries found the cable TV industry in last place followed by ISPs in second to last place.  *

72 percent of subscription customers failed to make a repeat purchase in the 12 months following their first purchase, as opposed to 91.5 percent of regular retail customers and 93.8 percent of flash sales customers.  *

Dollar Shave Club was expected to generate $60 million in revenue, nearly tripling its 2013 revenue. Even more impressive, Honest Company was expected to bring in $150 million in revenue in 2014, landing the business a $1 billion valuation.">

Last year, Dollar Shave Club was expected to generate $60 million in revenue, nearly tripling its 2013 revenue. Even more impressive, Honest Company was expected to bring in $150 million in revenue in 2014, landing the business a $1 billion valuation.  *