A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT

Getting in Sync With Mobile Customers

Capitalizing on Marketing's Big Mobile Opportunity MORE >

WEBCAST

PROGRAM RESOURCES

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FACTS LEARN MORE

81 percent of the conversions from mobile search happen within five hours of the search.  *

40 percent of mobile searches are local in nature. A staggering 77 percent occur when the searcher is not on the go, but rather at home or at work.  *

The top five tasks for which smartphones are used are making a phone call (83 percent), checking email (74 percent), searches (67 percent), taking pictures (62 percent), and accessing social media (57 percent).  *

On average, mobile now represents more than 20 percent of overall traffic to websites.  *