A CMO Council Strategic Interest Group

CMO Council SAP

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FACTS LEARN MORE

99 percent of companies believe achieving a single customer view is important to their business, but only 24 percent believe they have achieved it today.  *

86 percent of consumers are willing to pay more for an upgraded experience.  *

Customer frustration leads to the following: 13 percent tell 15 or more people if they're unhappy. Conversely, 72 percent of consumers will share a positive experience with 6 or more people.  *

Fifty-eight percent of consumers will never use a company again after a negative experience.  *