A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT

Mastering Adaptive Customer Engagements

How customer-centric is your organization? Better yet, how customer-centric do your customers believe your organization is? The answers may surprise you. MORE >

RELEVANT INFOGRAPHIC

PROGRAM RESOURCES

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FACTS LEARN MORE

99% of companies believe achieving a single customer view is important to their business, but only 24 percent believe they have achieved it today.  *

86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.  *

Research shows that 55% of consumers are willing to pay more for a guaranteed good experience.  *

86% of consumers are willing to pay more for an upgraded experience.  *