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Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83 percent have a presence on Twitter.  *

Globally, social media ad spending is estimated to rise 21 percent to $58 billion, while video ad spending is rising 19 percent to $32 billion in 2018.  *

Social media marketing statistics also show that the average Internet user has 7.6 different social media accounts.  *

71 percent of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.  *