A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT

Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >

WEBCAST

PROGRAM RESOURCES

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FACTS LEARN MORE

86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.  *

86% of consumers are willing to pay more for an upgraded experience.  *

A recent survey revealed that 564 C-level executive respondents from large global enterprises still do not have an effective business strategy for competing in a digital, analytics-enabled world.  *

By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses.  *