A CMO Council Strategic Interest Group

CMO Council SAP


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Companies are seeing a 40% increase in usage of online service channels, reducing costs by more than 20% while increasing customer satisfaction by more than five percentage points.  *

69% of executives believe the communications industry has strong technology capabilities, but will find it difficult to complete digital transformation projects quickly enough and 64% believe this transition could be outpaced by other industries.  *

A study shown that 71% respondents consider omnichannel fulfillment as a top or high priority — and are shifting their investment dollars into these avenues.  *

Gartner predicts by 2017, U.S. customers' mobile engagement will drive mobile commerce revenue up 50%.  *