A CMO Council Strategic Interest Group
A CMO Council Strategic Interest Group
Sponsors
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000 members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies Forum, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center and the Brand Inspiration Center. Learn more at www.cmocouncil.org.
SAP is the enterprise application software market leader, helping companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP helps people and organizations work together efficiently and use business insight to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow substainably in the market. Learn more at www.sap.com
Description: SAP Customer Experience helps best-run companies understand their customers, transform their business models, and provide the most exceptional experiences so that they can fulfill their purpose and win in the marketplace. SAP Customer Experience delivers intelligent enterprise marketing solution helping marketers to develop the dynamic, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences. Learn more at www.cx.sap.com