A CMO Council Strategic Interest Group
A CMO Council Strategic Interest Group
Sponsors
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). To learn more, visit https://www.cmocouncil.org
SAP is the enterprise application software market leader, helping companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP helps people and organizations work together efficiently and use business insight to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow substainably in the market. Learn more at www.sap.com
Description: SAP Customer Experience helps best-run companies understand their customers, transform their business models, and provide the most exceptional experiences so that they can fulfill their purpose and win in the marketplace. SAP Customer Experience delivers intelligent enterprise marketing solution helping marketers to develop the dynamic, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences. Learn more at www.cx.sap.com