A CMO Council Strategic Interest Group
A CMO Council Strategic Interest Group
Sponsors
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000 members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies Forum, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center and the Brand Inspiration Center. Learn more at www.cmocouncil.org.
SAP is the enterprise application software market leader, helping companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP helps people and organizations work together efficiently and use business insight to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow substainably in the market. Learn more at www.sap.com
SAP Hybris delivers state-of-the-art customer data management, context-driven marketing tools and unified commerce processes for all your channels, serving as your partner in digital transformation. Learn more at www.hybris.com
LiveTechnology is a U.S. technology innovator and marketing solution provider building the world’s largest, centralized product data repository with mobile application interface (LiveStuff) to advance the aftermarket service opportunity. It will enable consumer buyers of durable goods to easily register, store and retrieve essential product/parts information, warranty, owner manual, and purchasing records on-demand.
The LiveStuff consumer service will enable product owners to identify and source replacement parts, as well as receive product alerts (e.g. recalls) and updates, in addition to crowdsourced guidance and self-help from other owners. The big data LivePlatform will provide advertisers and marketers with valuable analytics and owner insights for cross-selling, repeat selling and upselling, as well as managing warranty and product return programs. It will also enable them to track satisfaction, advertise and promote their brands, and enhance many new aspects.