A CMO Council Strategic Interest Group
A CMO Council Strategic Interest Group
“ According to a CMO Council survey from last year, 43% of marketers said personalization led to more conversions. But despite the positive results, marketers’ personalization efforts are not meeting consumers’ expectations.”
- Could surveys be the key to better personalization?,
Marketing Dive
Mar 2017 FIRST LOOK: CMO Council Study Reveals Omni-Channel Customers Want More Connected Experiences
Mar 2017Context, Commerce + Customer: Best Practices to Exceed Expectations
Mar 20165 Tips for Choosing Images That’ll Make Your Content Engagement Skyrocket
Mar 2016How to Personalize the Retail Experience with Data
Mar 2016A Customer's Path to a Purchase Decision
Mar 2016Report: Marketers Don’t Seem to Understand What Consumers Want
Jan 2016Personalization Progress Stalled by Lack of Insights