A CMO Council Strategic Interest Group
A CMO Council Strategic Interest Group
“ According to a CMO Council survey from last year, 43% of marketers said personalization led to more conversions. But despite the positive results, marketers’ personalization efforts are not meeting consumers’ expectations.”
- Could surveys be the key to better personalization?,
Marketing Dive
Mar 2018IKEA Expands TaskRabbit Furniture Assembly Services
Oct 20175 killer stats to start your week
Oct 2017New Report Finds Retailers & Manufacturers Divided on Driving Profitable Post-Purchase Experiences
Oct 2017CMO Council report: Is post-purchase an afterthought for brands?
Oct 2017Report reveals customer aftermarket is afterthought for manufacturers
Oct 2017Retailers Struggle To Drive Profitable Post-Purchase Experiences: Research
Oct 2017Time to Fess Up & Help APAC Marketers Deal with Programmatic Concerns
Oct 2017CMO Council: Aftermarket Still An Afterthought
Sep 2017CRM News and Info
Sep 2017BRANDS AND TELCOS MUST JOIN FORCES TO DELIVER OMNICHANNEL EXPERIENCE, SAYS CMO COUNCIL
Sep 2017CMO Report: brand and telco partnering drives omnichannel marketing
Sep 2017Mobile Marketing: Here’s What Happened This Week
Sep 201710 Things To Know About Online-To-Offline Marketing This Week
Aug 2017CMO Council Report: Brands & Telcos Must Partner to Deliver Omni-Channel Experience
Aug 2017CMO Council Report: Brands & Telcos Must Partner to Deliver Omni-Channel Experience
Aug 2017Brands And Telcos Partnering Will Drive OmniChannel Marketing Effectiveness: CMO Council
Aug 2017CMO Council: Brands look to telcos to optimize omnichannel performance
Aug 2017Can CSPs Enable Omni-Channel Marketing?
Aug 2017Marketers May Look To Telecoms For Omnichannel Help
Aug 2017Brands & Telcos Must Partner to Deliver Omni-Channel Experience
Aug 2017Brand And Telco Partnering Will Drive Omni-Channel Marketing Effectiveness Globally
Aug 2017Why Telecom CMOs Feel Disconnected From Their Always-On Customers
Aug 2017Brands & Telcos Must Partner to Deliver Omni-Channel Experience
Aug 2017Rise in Mobile Commerce Fuels Demand for Omnichannel Service
Jul 2017The Post-Purchase Experience: What Consumers Want
Jul 2017The CMO Council’s Latest Research Reveals Customers Will Abandon Bad Brand Experiences
Jul 2017Why You Should Care About the Product Ownership Experience
Jul 2017What Does the Consumer ask Brands After Scratching Their Pockets?
Jul 2017Why You Should Care About the Product Ownership Experience
Jul 2017Customer Service Beats Omnichannel Perfection, CMO Council Study Reveals
Jul 2017Consumers Will Abandon Brands That Don't Provide a Flawless Customer Experience
Jul 2017People’s Most Important Customer Experience Attribute Isn’t Changing
Jul 2017Help! Customers Value Service Above All Else
Jul 2017Study: Experience a Must for Customers
Jul 2017Survey: Fast Response Times Critical to Customer Experience and Brand Loyalty
Jul 2017Could ‘Flawless’ Consumer Experience Build Brand Love?
Jul 2017Consumers Want Control of the Brand Experience
Jul 2017CMO Study Reveals Consumers Express Low Tolerance for Brands With Flawed CX
Jul 2017Could Flawless Consumer Experience Build Brand Love?
Jul 2017Consumers Want Control of the Brand Experience
Jul 2017The Post-Purchase Experience: What Consumers Want
Jul 2017Post-Purchase Blues: Why do Brands Stop Caring About you?
Jul 2017What can B2B Learn from B2C Post-Purchase Frustrations?
Jul 2017How Retailers Can Improve the Product Ownership Experience, per Consumers
Jul 2017Mobile Ads: To Block Or Not To Block
Jul 2017Product Ownership Issues Compromise Name Brands and Retail Partners
Mar 2017 FIRST LOOK: CMO Council Study Reveals Omni-Channel Customers Want More Connected Experiences
Mar 2017Context, Commerce + Customer: Best Practices to Exceed Expectations
Mar 20165 Tips for Choosing Images That’ll Make Your Content Engagement Skyrocket
Mar 2016How to Personalize the Retail Experience with Data
Mar 2016A Customer's Path to a Purchase Decision
Mar 2016Report: Marketers Don’t Seem to Understand What Consumers Want
Jan 2016Personalization Progress Stalled by Lack of Insights