A CMO Council Strategic Interest Group

CMO Council SAP

REPORT

Ingenuity in the Global eCommerce Community

This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. MORE >

PROGRAM

Activating Voice for Experience Velocity

Focusing Data Volume to Accelerate Contextual Engagement

This program aims to gain insights from marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering customer experience strategies thanks to strategic customer voice listening initiatives. MORE >

SURVEY

REPORT

Brand Attraction From Enriched Interaction

This report contains best practices and techniques for powering multi-channel interaction that is vibrant, collaborative and impressionable across customer, partner and employee audiences. MORE >

REPORT

Customer Experience Dynamics: Defining the Requirements for a Strong CX Ecosystem

According to this study by the Chief Marketing Officer (CMO) Council— conducted in partnership with SAP Customer Experience and SellingPower magazine—customer experience (CX) lacks coordinated, centralized leadership in most enterprises. To learn more about the requirements of a true customer experience ecosystem, download the complimentary report today.

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INFOGRAPHIC

REPORT

Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >

PROGRAM

Customer Value Creation from Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

This program aims to define an architecture and model for how chief marketers can generate greater customer value, affinity and revenue growth through live data interpretation and develop a more intimate understanding of subscribers’ digital lives. MORE >

REPORT

Elevate What Consumers Appreciate

The customer experience mandate of the CMO has focused on creating an experience that will surprise and delight their consumers up to the point of purchase; unfortunately, the aftermarket for far too many is an afterthought. MORE >

REPORT

Product Ownership: Lasting Satisfaction or Painful Distraction

New research reveals only 17 percent of consumers believe brands truly care about them after the point of purchase. To enrich the customer experience, brand marketers must take steps to elevate the ownership experience. MORE >