A CMO Council Strategic Interest Group

CMO Council SAP

REPORT

Elevate What Consumers Appreciate

The customer experience mandate of the CMO has focused on creating an experience that will surprise and delight their consumers up to the point of purchase; unfortunately, the aftermarket for far too many is an afterthought.  MORE >

PROGRAM

Customer Experience Readiness

Ensuring Sales, Marketing and Commerce Are Fully Aligned to Deliver a Consistent Experience

The CMO Council, Selling Power and SAP Hybris have joined together to assess and benchmark the state of alignment, partnership and collaboration across sales, marketing and commerce executives as the customer experience mandate takes hold. The final report will feature insights into customer... MORE >

WEBCAST

REPORT

Brand Attraction From Enriched Interaction

This report contains best practices and techniques for powering multi-channel interaction that is vibrant, collaborative and impressionable across customer, partner and employee audiences. MORE >

REPORT

Customer Experience Dynamics: Defining the Requirements for a Strong CX Ecosystem

According to this study by the Chief Marketing Officer (CMO) Council— conducted in partnership with SAP Hybris and SellingPower magazine—customer experience (CX) lacks coordinated, centralized leadership in most enterprises. To learn more about the requirements of a true customer experience ecosystem, download the complimentary report today.

MORE >

INFOGRAPHIC

REPORT

Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >

PROGRAM

Elevate What Consumers Appreciate

Increase Brand Attraction by Upgrading Ownership Satisfaction

The CMO Council and LiveTechnology are teaming to digitally revolutionize and elevate the experience of owning, operating, maintaining, troubleshooting and repairing durable goods sourced from leading manufacturers supported by their retail and aftermarket service partners. MORE >

REPORT

Product Ownership: Lasting Satisfaction or Painful Distraction

New research reveals only 17 percent of consumers believe brands truly care about them after the point of purchase. To enrich the customer experience, brand marketers must take steps to elevate the ownership experience. MORE >