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Resources
With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for service providers to take a hard look at all facets of customer experience in order to optimize acquisition, retention, satisfaction, and revenue generation.
Articles
03.10.10 · comScore Reports January 2010 U.S. Mobile Subscriber Market Share · N/A, comScoreFacts & Figures
Wireless subscriber growth will slow during 2009 as penetration exceeds 90%. Despite declining subscriber growth rates, the significance of the wireless sector will continue to strengthen, with the percentage of wireless-only households having reached approximately 15% by early 2009. (USA Telecoms, Wireless, Broadband and Forecast)
Books
Shift Happens: The New Age of Bank Marketing: How Changing Lifestyles And Customer Experience Are Challenging Bank Marketers · Nick Vaglio and Bruce Clapp
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News & Events
Especially in this economy, customer service matters articles »
Facts & Figures
Total revenue for the telecommunications industry grew by around 10% in 2008 to reach over $1.1 trillion. statistics »
Advisory Board
A global think tank of concerned marketers and key industry expertsboard »