Competitive crunch and convergence in the $4 trillion dollar global communications marketplace is fueling increased customer churn, and testing custom… download »

Today, customer loyalty and rewards programs are everywhere – it seems like every brand has one and the average consumer is carrying a handful o… download »

Consumer defection and lapsed loyalty are rampant among major consumer packaged goods brands, a problem that is only worsening in the current recess… download »

The CMO Council's Giving Customer Voice More Volume research initiative examines the adoption and use of customer listening, feedback, engagement and … download »

Discovering The Pivotal Point Consumer™ is a milestone study of American consumer shopping behavior that is designed to provide fresh and action… download »

The customer is very much on the minds of leading marketing executives these days. According to research initiatives taken by the CMO Council, results… download »

Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver… download »

Select & Connect: Strategies for Targeted Acquisition and Retention explores the strategies, processes and methodologies to achieve maximum custom… download »

Business Gain From How You Retain examines ways companies can improve the return on customer equity and lifetime value by making customer insight, und… download »