CHICAGO, Illinois (Sept. 6, 2011) – The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative that will deliver an in…

Does technology breed tension? The requirements of digital-age marketing would seem to indicate so, according to a new study. Marketing departments are pushing for ever-faster turnaround times from information technology departments, while the IT service providers are not necessarily receiving clear guidance as to how high a priority each request represents. "The issue of broader-scale digital initiatives has not been done at the CEO or board level," says Brian Whipple, managing director at Accenture Interactive. "[They] need to be owned at the boardroom level. The idea of CMO versus CIO [chief intelligence officer], and each feeling that the other has dropped the ball, is going to change during the next 10 years."