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With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for service providers to take a hard look at all facets of customer experience in order to optimize acquisition, retention, satisfaction, and revenue generation. Nowhere is that more critical than the technology-driven, interconnected communications services market, where every part of the industry ecosystem (device manufacturers, network equipment providers, ISVs, firmware enablers, component suppliers, carriers, and channels) have to be unified and aligned to deliver on brand promises and user experiences.
| Business Performance Indicators |