Howard Handler joined Virgin Mobile USA as chief marketing officer in January 2003. In this role, Howard leads all of Virgin Mobile's branding,promotion, publicity, consumer marketing, content development and retail sales efforts. Howard brings 20 years of experience as a recognized brand builder and leader across a range of world-class brands, including The National Football League, MTV: Music Television, "Saturday Night Live" and The Quaker Oats Company. Howard most recently served as president and chief executive officer of Burly Bear Network, a start-up cable network and youth marketing company, where he more than tripled revenues in two years before selling the business to National Lampoon. Previously, Howard was senior vice president of marketing and fan development for The National Football League. During his six-year tenure, he led the creation of the league's first imaging campaign, "Feel The Power," developed the NFL's integrated youth initiative, "Play Football," and built up the company's retail division with the introduction of the "NFL Shop." Earlier, Howard served as senior vice president of marketing for MTV: Music Television where he played a central role in the launch of "Beavis & Butt-head," "The Jon Stewart Show," "The Real World," and the Peabody Award-winning "Choose or Lose" voter awareness campaign.

Prior to MTV, Howard was vice president of marketing for Broadway Video Entertainment, producers of "Saturday Night Live." He launched his career in brand management at The Quaker Oats Company in Chicago. Howard holds a bachelor's degree and an M.B.A. from the University of Michigan.