Brian Sullivan is Managing Director of Sky's Customer Group. In this role he has responsibility for marketing and sales across all routes to market, customer retention, product and pricing strategy, customer and field operations, and research and analysis. Brian joined Sky in February 1996 and has held a variety of roles within the business from the original Sky digital project through to product development and management for Sky+, Sky+HD, Sky Broadband and Sky Talk. Prior to joining Sky, Brian spent the majority of his career in the Pay TV industry in the US, primarily with Viacom's Showtime Networks division.