Will Hodgman is a veteran marketer and a successful entrepreneur. Will's career spans global advertising, marketing, media and measurement. He has founded, built and managed global media measurement companies that represent the benchmarks in the industry.

Will Hodgman is Executive Vice President for International at comScore, Inc. His current role is one he assumed after comScore acquired M:Metrics, Inc. in May, 2008.

Will co-founded M:Metrics in 2004. As a Director, President and CEO, the Company rose to be the largest and most respected, global measurement company for Mobile marketing intelligence.

Prior to M:Metrics, Will was Director, President and CEO of Sightward, Inc., a predictive analytics company. At Sightward he shifted the company's direction from an enterprise offering to a hosted service, resulting in a successful sale to Digital Connexxions, a deal Hodgman brokered.

Before Sightward, Hodgman was Executive Vice President of Nielsen// NetRatings (AKA Nielsen Online). At NetRatings, he was responsible for the company's services, sales, marketing, research and business development. Will came to NetRatings through the sale of a number of Jupiter Media Metrix measurement businesses which he sold to NetRatings in 2002.

While at Jupiter Media Metrix, Will served as President of Measurement. Will came to Jupiter Media Metrix in 1999 after the Company acquired AdRelevance, a business of which he was Director, President, CEO and Founder. AdRelevance is the global standard for competitive advertising intelligence.

Early in his career, Hodgman held executive positions at one of the largest global marketing communication companies, Interpublic Group (IPG). There he managed traditional and digital advertising for some of the world's most well-known brands - Campbell Soup, Armour-Dial, Quaker Oats, Coors, and Coca-Cola.

Hodgman is an internationally recognized speaker on the subjects of marketing, advertising, and new media measurement. He was also a member of the Board of Directors of Hitwise, Inc. until its sale to Experian in June, 2007. He also serves on the Board of Advisors for the Masters Program in Digital Media at the University of Washington.

Hodgman received a bachelor's degree in English literature from Williams College, Williamstown, MA.