Ricardo Sanfelice is an executive with over 12 years of broad experience in the Telecom and Internet industries deploying technical, business and marketing background. He has been working as Product & Marketing Director at GVT since 2001 acting focused on Marketing and Innovation, managing commercial deployments of products and services for residential, SOHO, SME and Corporate markets. Formerly, Ricardo occupied many key positions in companies like Ericsson, Embratel and Siemens working with Sales, Pre-Sales and Systems Engineering. At GVT, the leading facilities-based telecommunications and Internet solutions provider company in Brazil, have overall responsibility for GVT's brands (GVT, POP and VONO) product portfolio management, strategic planning and new business development, including VoIP, IPTV, WiMAX, MVNO, etc. Leading GVT’s bundle offering strategy, helping the company to become one of the most successful and fastest growing fixed-line telecommunications service providers.