Nick Vaglio, CFMP is the co-author of the highly acclaimed book, Shift Happens: The New Age of Bank Marketing. He is Executive Vice President of MarketMatch where he is responsible for developing and implementing strategic marketing plans for community banks and credit unions throughout the U.S. He has held strategic planning, marketing and sales management positions for two Fortune 500 companies, and has served as an advertising account executive for a major advertising agency. A graduate of New York University and the ABA School of Bank Marketing and Management, he served as Chair or Co-Chairman of the Advisory Board for the ABA Marketing Conference from 2004-2007. In addition, he has served as the 2008 Chair of the ABA's National Marketing Network Council. Nick has been the curriculum director and a faculty member of the annual Bank Marketing and Management Forums held in Cairo, Egypt (2006), Amman, Jordan (2007) and Bahrain (2008) in cooperation between the American Bankers Association and the Arab Academy of Banking and Financial Sciences. He also presented a seminar on the Trusted Advisor Strategy at the 12th Annual International Banking Conference in Amman, Jordan in 2005. In addition, he has lectured on marketing at Temple University and numerous ABA Bank Marketing Network chapters. His articles have also appeared in Bank Marketing Magazine.