Peter C. Honebein, Ph.D. is author of Creating Do-It-Yourself Customers and Strategies for Customer Education, founder of Customer Performance Group, LLC, a management and marketing strategy consulting firm, and a Research Scientist with the Academic Edge, Inc., an educational media design studio. He is also an adjunct professor at Indiana University and University of Nevada, Reno, where he teaches course in marketing, customer experience design, human performance, and instructional strategy. As a designer and consultant, Dr. Honebein applies his vast knowledge of design, marketing, product development, and performance technology to solve novel problems related to human performance. He has created, marketed, and licensed commercial products such as DTP Advisor (Broderbund Software), the Bed&Body® Warmer, and the Foossage® Body Massager. He designed the system that tracked the cleanup of the Exxon Valdez oil spill, and consulted on the design, strategy, and launch of numerous innovations and products, including the system that sequenced the human genome and smart metering systems for a various utilities. In the medical field, he has worked with the CDC and NIH on the dissemination of behavioral health methods for reducing substance use disorders and sexually transmitted diseases. He is co-inventor on patent number 6,326,147, a device that automatically prepares samples for genetic analysis. Dr. Honebein is a two-time winner of the International Society for Performance Improvement's (ISPI) Award of Excellence and the author numerous articles on customer performance, adoption of innovations, and instructional strategy. Dr. Honebein is a frequent presenter at conferences sponsored by the American Marketing Association, American Public Health Association, Metering International, the Self-Service and Kiosk Industry, the International Society for Performance Improvement, and the Dutch media company VNU. Dr. Honebein earned his Ph.D. in instructional systems technology at Indiana University. He also holds a BA in broadcast sales and management from Pepperdine University. Dr. Honebein resides in Reno, Nevada.