Annica Kreider is Vice President of Marketing for McAlister’s Deli where she is responsible for overseeing all the marketing activities of their 290+ plus restaurant system.  This includes four walls and external promotions including public relations, online and social media, mobile marketing and traditional media .  Prior to this position she held the position of Director of Marketing Services for McAlister’s Deli.    Annica has over ten years of experience in sales, profit center and sales management, employee and brand development in the multi-unit retail, publishing services and advertising agency businesses.  She earned both a bachelors and MBA from Samford University.  Annica serves on the Great American Dine Out’s Marketing Advisory Board and is a member of the Public Relations Society of America, the Association of Junior Leagues International and the Women's Foodservice Forum.