Katherine Durham is the Vice President of Marketing for the Imaging and Printing Group, Americas. In this role she is responsible for building the HP brand and driving demand for imaging and printing products and retail publishing across the U.S., Canada and Latin America. In addition she is responsible for Environmental Leadership -- compliance, sales support and marketing -- across the Americas.
Since joining HP in 2000, Durham has held a number of positions in the Americas marketing organization. From 2005-2007 Durham was the Director of Business Planning, Market Insight and Operations where she re-architected the market insight team and built an analytics and reporting team in India. Before that Durham was the Director of Communications responsible for advertising, direct marketing, digital marketing, merchandising, training, events and more. Durham also held roles as the e-marketing manager and NA brand manager for IPG-A Marketing.
Prior to joining HP, Durham was the general manager of an interactive unit of Mattel Inc. where she led the team in developing software titles for Barbie, Hot Wheels and American Girl brands. Before that she was the vice president of Marketing for two technology start-ups: PrintPaks (acquired by Mattel), a multi-media software company and Kibu, an social networking site for teen girls. She started her career in public relations followed by a three-year stint working for the Mayor’s and Planning Dept. offices for a local government in Washington state. She served in the Peace Corps as a teacher in Thailand, where she picked up a bit of the language and life-long appreciation for the people, culture and food.
She earned a bachelor’s degree in communications studies from the University of Portland and studied for a year in Salzburg, Austria. She lives in Portland, Oregon with her husband and two teen sons. In her free time she likes to travel, cook and spend time with family and friends.