CHICAGO, Illinois (Sept. 6, 2011) – The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative that will deliver an in-depth and engaging peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide. The first edition of PeerSphere, the official journal of the CMO Council, will be launched in the fourth quarter of 2011.

Managing the challenge of subscriber complexity and choice in communications and media markets now represents one of the most critical business imperatives facing service providers worldwide. Subscriber expectations are exploding around value, features, services, pricing, quality, convenience, user control, and personalization – with more opportunities than ever to switch allegiances to both established and new disruptive competitors.  Yet according to executive research as part of the CMO Council and Customer Experience Board’s “Bringing Dexterity to Subscriber Complexity” campaign, most providers are challenged to meet this changing subscriber demand, more often focusing on issues around technology infrastructure and operational demands rather than accelerating the development of a data-driven, highly personalized user experience.

New Research and Mobile Marketing Pilot Programs Planned with Leading Consumer Brands and Loyalty & Rewards Program Operators

New Study by the CMO Council and the Customer Experience Board Highlights Critical Need For Improved Customer Retention and Handling to Staunch Defections