A CMO Council Strategic Interest Group

CMO Council SAP


Gaining Traction Through Each Customer Interaction

Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. MORE >


Gina Collins

Chief Marketing Officer


Build-A-Bear takes consumer engagement to a new level with its unique mix of entertainment-based marketing efforts that extend well beyond the initial purchase of a product. Chief Marketing Officer Gina Collins shares how the content they deploy through their gamification and engagement efforts has transformed the guest experience. MORE >




November 1

Context, Commerce and Customer

November 1, 2016 | Amsterdam, Netherlands


Context, Commerce + Customer: Best Practices to Exceed Expectations

The Business Mandate to Optimize Automation, Data and Analytics to Maximize the New Contextual Experience

As part of the CMO Council’s ongoing investigation into the evolution of the customer experience (CX), this program will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys. MORE >