A CMO Council Strategic Interest Group

CMO Council SAP



Customer Experience Readiness

Ensuring Sales, Marketing and Commerce Are Fully Aligned to Deliver a Consistent Experience

The CMO Council, Selling Power and SAP Hybris have joined together to assess and benchmark the state of alignment, partnership and collaboration across sales, marketing and commerce executives as the customer experience mandate takes hold. The final report will feature insights into customer... MORE >



Brand Attraction From Enriched Interaction

This report contains best practices and techniques for powering multi-channel interaction that is vibrant, collaborative and impressionable across customer, partner and employee audiences. MORE >




Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >

May 16

Customer Experience Summit At Sapphire Now 2017

May 16, 2017 | Orlando, Florida


Elevate What Consumers Appreciate

Increase Brand Attraction by Upgrading Ownership Satisfaction

The CMO Council and LiveTechnology are teaming to digitally revolutionize and elevate the experience of owning, operating, maintaining, troubleshooting and repairing durable goods sourced from leading manufacturers supported by their retail and aftermarket service partners. MORE >