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Just In: Research shows that 55% of consumers are willing to pay more for a guaranteed good experience. more»

Industry Insight
The Customer Culture Imperative

The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, su…
Available from Amazon.
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Gaining Traction With Each Customer Interaction: Achieving Business Impact With Customer Engagement Optimization
Advisory Board

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Adrian Payne - Professor of Marketing, University of New South Wales, and Visiting Professor of Marketing, Cranfield School of Management, Cranfield University
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Alan D. Ferber - Chief Customer Officer, ADT
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Alexandra Ho - Director of Market Development, Pacnet
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Mastering Adaptive Customer Engagements: A Look Into How Today's Marketing Leaders Are Driving Business Performance Across The Customer-centric Enterprise.
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Every holiday season GlobalFluency, the CMO Council and the BPI Network highlight a cause that is working to brighten the world. This year, we’d like to introduce you to Play Rugby USA (, an award winning social change program dedicated to empowering and developing at-risk youth through the game of rugby.

Play Rugby USA runs inspirational, team-building programs that help disadvantaged inner city kids and teens develop physically and emotionally. Thousands are learning to tackle life’s challenges and improving their self-concept and confidence by playing one of the world’s most demanding sports.

But as with all great causes, Play Rugby USA cannot impact young lives without financial assistance. As you look to spread cheer this holiday season, please consider supporting this innovative initiative to build wellness and self-worth among youth in marginalized inner city communities.