
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Yo
A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and …
Available from Amazon.
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The impact of social media on the marketplace is undeniable, as consumers o…
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Adrian Payne - Professor of Marketing, University of New South Wales, and Visiting Professor of Marketing, Cranfield School of Management, Cranfield University
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Alan D. Ferber - Vice President, Sales Operations and Chief Marketing Officer, U.S. Cellular
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Alexandra Ho - Vice President, Corporate Marketing, DOCOMO interTouch
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