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Exceeding customer expectations through integrated experience management more »

Just In: 38% of CMOs perceive an increased role in customer service, yet 23% don’t feel adequately prepared to address that greater role.… more»

Industry Insight
The Customer Culture Imperative

The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, su…
Available from Amazon.
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Mastering Adaptive Customer Engagements Driving Business Performance Across a Customer-Intuitive Enterprise
Advisory Board

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Adrian Payne - Professor of Marketing, University of New South Wales, and Visiting Professor of Marketing, Cranfield School of Management, Cranfield University
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Alan D. Ferber - Chief Customer Officer, ADT
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Alexandra Ho - Director of Market Development, Pacnet
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Giving Customer Voice More Volume
Featured Report
CMO Compensation Report
The CMO compensation study is an invaluable, peer-inspired benchmarking tool to help CEOs, execut…
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Best Practices in Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship This is the second white paper in a four-part best-practice series by the Chief Marketing Officer…
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Leading Loyalty
Maximize How You Individualize: Map the Operational Gap in Customer Insight and Experience Report Using traditional advertising to engage and activate an audience is rapidly being eclipsed …
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Best Practices in Big Data and Engagement: Capitalizing on Big Data Opportunities White Paper. How leading brands are turning big data into actionable customer insights and engagements.
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Every holiday season GlobalFluency, the CMO Council and the BPI Network highlight a cause that is working to brighten the world. This year, we’d like to introduce you to Play Rugby USA (, an award winning social change program dedicated to empowering and developing at-risk youth through the game of rugby.

Play Rugby USA runs inspirational, team-building programs that help disadvantaged inner city kids and teens develop physically and emotionally. Thousands are learning to tackle life’s challenges and improving their self-concept and confidence by playing one of the world’s most demanding sports.

But as with all great causes, Play Rugby USA cannot impact young lives without financial assistance. As you look to spread cheer this holiday season, please consider supporting this innovative initiative to build wellness and self-worth among youth in marginalized inner city communities.